eXtéres Expands Executive Team –
Names New Vice President of Sales and Marketing
and Chief Operations Officer
Riverside, CA -- August 13, 2008 – eXtéres, a leading organic search marketing company for the automobile industry, today announced two key executive team members: Ron Smith, named Vice President of Sales and Marketing, and Erica Lozano, named Chief Operations Officer.
Ron Smith brings eXtéres over 25 years of experience in corporate identity, direct marketing, and marketing research, including 15 years of specialized experience in automotive industry marketing and technology. In addition to founding two successful marketing firms, Smith also created one of the first fully web-based CRM solutions available to automotive dealers, the Aeros Opportunity Management System, which helped hundreds of dealerships revolutionize their BDC and ecommerce strategy.
Erica Lozano brings eXtéres over 20 years of operational and entrepreneurial experience with a focus on operations, new product introduction, purchasing, and accounting management. Erica has led these functions for a variety of large manufacturers such as Oceanic Worldwide of San Leandro, CA, Connor Manufacturing of Corona, CA, and Schulze Manufacturing of Burlingame, CA. She has also owned and managed a variety of highly successful consumer businesses.
“We are very pleased to have these two outstanding individuals on our team here at eXtéres,” said Richard Winch, CEO of eXtéres. “They both are passionate about the automobile industry and share our vision of how our Organic Search Marketing System technology can impact it powerfully for the benefit of dealers and their customers.”
About eXtéres
eXtéres uses proprietary technology to keep its dealer-clients coming up first in actual (as opposed to paid) listings on Google, Yahoo! and MSN and other major search engines. The company was founded in 2007 by Richard Winch and Graham Winch, leaders in automotive marketing online and off. eXtéres, which is based in Riverside, California, with satellite offices in Vancouver, Washington and Charlotte, South Carolina, is built on the premise that coming up first in search means dominating new business, period.
Media Contact
Betsy Isroelit
rbi for eXtéres
213.300.0108 betsy@rbicom.com
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Search Asset Management
eXteres provides industry verticals with online search marketing technology solutions
Our Suite of technology products include
Search Asset Management
Organic Search Marketing System
Online Reutation Management
Competitor Trak
Review Alert
Piracy Alert
eXteres TELECOM
Search Asset Management
Search Asset Management is the suite of technolgy products developed by eXteres Corporation that is tailored to a speific industry vertical.
These products provide marketing solutions ranging from creating greater visibilty on the search engines such as Google, Yahoo and MSN to managing a businesses online reputation in the new space of review sites and directory sites.
Unlike any other web provider in the Automotive SEO space, eXtéres offers an exclusive relationship to our Dealers; by this, we mean that we will only get one dealer brand, for example Honda, to the first page of the search engines for our dealers anchor city and nine other surrounding cities that collectively define the dealers e-Commerce market. Consider that every other provider offers the same SEM strategy to each dealer even if they are your direct competitor right down the street or in the next city.
The net result of the eXtéres exclusivity is that our dealers get the benefit of differentiation in organic strategy and implementation, this is the eXtéres edge, the unfair advantage!
Learn more about eXtéres OSMS, piracyGuard, competeTrac, EXC tollFree and the unfair competitive edge that we offer our dealers. We will show you where you rank today in the Organic Search Results and where will can get you in about 90 days. Contact us today and request a free analysis of your dealerships search performance.
Dealer Website Optimization - Every dealer website has to be optimized for effective search engine compatibility, but in today's search space, optimization alone is not enough to stay ahead of the competition. While eXtéres will effectively optimize your website the success of eXtéres is the precise way in which our on-site optimization, Automotive SEO, synchronizes with our off-site search application.
This unique Automotive SEO approach gives the edge to our Dealers, keeping them consistently at the top of the search results.
