Paid search marketing is not only expensive, it is not as effective as achieving top placement in the actual search results (sometimes called natural or organic search). These are the free results that appear on the main part of a results page.

In fact, independent research shows that 8 out of 10 consumers go directly to the actual or organic search results first – rather than to the sponsored or paid listings.

Independent research also shows that searchers view the top-three results in natural search 100% of the time, while only 50% viewed the top ranking paid ad on the side and 40% the ad in the second placement, 30% the third, falling to 10% in the fifth spots and lower. Coming out in top three slots in organic search is also key—Rank 4 falls to 85%, Rank 6 to 50%, Rank 8 to 30% and down (Enquiro study).

Independent research also shows that searchers view the top three results in actual search results 100% of the time, while only 50% view the top ranking paid ad, 40% view the ad in the second placement, 30% the third, falling to 10% in the fifth spots and lower. Coming out in the top three slots in actual or organic search results is also key – rank 4 falls to 85%, rank 6 to 50%, rank 8 to 30% and down.

Searchers view the top three results in actual or natural search 100% of the time, while only 50% view the top ranking paid ad on the side.

The fact is, if a dealership is not ‘coming up first’ when a local car shopper is searching for new or used inventory, dealers, service and parts…it is losing a huge percentage of its potential customers and sales to the dealer who’s achieving higher placements at the search engines.

‘Coming up first’ in search is quite simply the most effective, targeted way to bring car buyers into your dealership—especially in an age where a typical search on any given day for ‘Honda dealer Miami’ or ‘Toyota dealer San Francisco’ nets about 300,000 hits!

eXtéres’ Solution to the Search Challenge

With a keen awareness of the dramatically rising impact of search engines on a dealership’s business — and an understanding of how ineffective and expensive paid search advertising is – eXtéres developed the first comprehensive organic search solution, named the Organic Search Marketing System (OSMS).

Designed for the specific needs of auto dealerships, OSMS is the first technology to combine the many facets of online search into one platform. At its core is a complex automated application (a true trade secret) that modifies a dealers’ hundreds of core keywords on the fly, as daily adjustments/changes take place at the search engines.

eXtéres has spent a full year testing OSMS with a group of leading dealerships across the U.S. (30 dealers and 62 brands nationwide). The results have exceeded expectations, as this case study demonstrates. Read Case Study >>

We’d like to show you the eXtéres difference. Click here for a live demo and see where you dealership ranks in search results on major search engines like Google, Yahoo! and MSN.