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Improved Visibility in Organic Search Results
Supercharges Auto Dealers’ Service Business
Dealers Report Significant Increases In Service Calls
After Implementing eXtéres’ Proprietary System To Improve
First-Page Search Engine Rankings
Average Monthly Service Calls Jump From 78 to 206
Riverside, CA – September 22, 2008 – eXtéres, the leading organic search engine optimization company specializing in the auto retailing industry, today announced the results of a multi-dealer study measuring the impact of improved organic search placement on the service departments of auto dealers. The results were powerful: after implementing this organic search system for their website(s), dealers experienced increases ranging from roughly 50% to over 700% (with an average reported growth of 164%), for Internet-generated calls for service and parts.
“We are very pleased to have these two outstanding individuals on our team here at eXtéres,” said Richard Winch, CEO of eXtéres. “They both are passionate about the automobile industry and share our vision of how our Organic Search Marketing System technology can impact it powerfully for the benefit of dealers and their customers.”
These findings (culled from objective, third-party call data) 1 represent a jump from an average of 78 Internet-generated service calls a month to an average of 206. And in a troubled economy, this can prove a lifesaver for dealerships, as service and aftermarket sales (an $84 billion market) represent the highest margin sales and profit center for auto dealers.
“The increase in service calls with eXtéres has been nothing short of staggering,” said Joe Orr, Internet Manager at Dick Hannah Honda. "And this is translating--month in and month out--into a steady stream of revenue for fixed operations."
The advanced technology employed by the dealerships, eXtéres’ Organic Search Marketing System, works on a continuous basis to optimize a dealer’s website so customers find it at or near the top of organic (unpaid) search listings at the big search engines like Google and Yahoo!. This first-page placement is vital in our Search Age, as 4 in 5 consumers are now primarily using search engines to locate auto dealerships 2 --and shoppers now use search, more than any other media resource including the Yellow Pages, to track down local business information. 3
Surge In Service Business Mitigates Impact of Recession Economy
This powerful uptick in service calls into eXtéres-powered dealerships comes at a time when new-vehicle sales are predicted to hit a 15-year low, at 14.2 million units. And, as NADA’s Chief Economist recently reported, the service department is ever-more-critical to the survival of a dealership, and is, in fact, currently responsible for generating an extraordinary 81% of dealer operating profits. 4
“After eXtéres was live, my Internet director called me, begging me to get a direct line posted on our website for our service department, because the receptionists were overwhelmed with calls,” reported Mark Parkinson, Dealer Principal of Tustin Auto in Tustin, CA. “ I’ve only one warning for dealers: you better get ready and have the proper staff in place to handle all your increased service phone traffic.”
“This data really underscores the ‘unfair advantage’ a dealer enjoys when they achieve top search placement in their local markets, especially when trying to reach consumers hunting down auto service providers,” said Richard Winch, CEO of eXtéres. “An effective organic search system is quite simply the most targeted, cost-efficient, sustainable solution for driving service customers into the dealership. And in this economy, that’s never been more critical. ”
Media Contact:
To speak to CEO Richard Winch about eXtéres’ automotive SEO, or to interview dealers about their results, please contact:
Betsy Isroelit rbi for eXtéres 213.300.0108 betsy@rbicom.com
1 Results for eXtéres dealers nationwide with objective call data (Who’s Calling, etc.) that have been on the eXtéres program 6 months-plus. 2 Yahoo!/Cobalt Study, 2008 3 WebVisible/Nielsen, 2008 4 NADA Data, 2008
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Automotive Search Engine Marketing
U.S auto dealers turn to the automotive search to drive business to their virtual showrooms. Today, so much of the car shoppers pre-purchase research is done online and auto dealers are scrambling to effectively capture that market share.
eXtéres specializes in the rapidly growing segment of Automotive SEO; in fact, our core competency is Organic Search and all that is related to this critical component of every dealers search engine marketing strategy. Getting your dealership to the top of the search results is just the beginning, keeping you there is the ongoing process.
Unlike any other web provider in the Automotive SEO space, eXtéres offers an exclusive relationship to our Dealers; by this, we mean that we will only get one dealer brand, for example Honda, to the first page of the search engines for our dealers anchor city and nine other surrounding cities that collectively define the dealers e-Commerce market. Consider that every other provider offers the same SEO strategy to each dealer even if they are your direct competitor right down the street or in the next city.
The net result of the eXtéres exclusivity is that our dealers get the benefit of differentiation in organic strategy and implementation, this is the eXtéres edge, the unfair advantage!
Learn more about eXtéres OSMS, piracyAlert, reviewAlert, CompetitorTrac, EXC tollFree and the unfair competitive edge that we offer our dealers. We will show you where you rank today in the Organic Search Results and where will can get you in about 90 days. Contact us today and request a free analysis of your dealerships search performance.
Dealer Website Optimization - Every dealer website has to be optimized for effective search engine compatibility, but in today's search space, optimization alone is not enough to stay ahead of the competition. While eXtéres will effectively optimize your website the success of eXtéres is the precise way in which our on-site optimization, Automotive SEO, synchronizes with our off-site search application.
This unique Automotive SEO approach gives the edge to our Dealers, keeping them consistently at the top of the search results.
