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  Impact of Search Engines on Car Shoppers & Dealer Selection
   
 
  • Roughly 90% of all Internet new-vehicle shoppers use a search engine during the car shopping process. (J.D. Power and Associates 2006 New Autoshopper.com)
  • 93% of Americans have used search engines to search for car-related information—jumping to 98% for the younger demographic of 18-34 year olds. (Kelton Research study 2007)
  • Online search now trumps all traditional media as the #1 most-used resource that consumers use to locate dealers. (Yahoo!/Cobalt Study 2007)

* 49% of automotive Internet users found the dealer websites they ultimately purchased from via a search engine. (JD Power 2007 New Autoshopper.com Study)

  • 78% of consumers rely on search engines when they are performing automotive research. (CapGemini Study 2007)
  • ‘Search is used throughout the entire vehicle purchase process.’ In the last month prior to purchase, 42% of ALL new vehicle buyers are actively using search engines. (Google/Compete Study 2007)
  • Search is one of the top 3 media used by vehicle buyers (along with OEM and third-party sites), and is far more utilized during the car shopping process than traditional media like TV, newspaper magazine ads/articles, yellow pages, radio, etc. (Google/Compete Study 2007)
  • 79% (4 in 5) of consumers use search engines to locate/research auto dealerships, and 72% rely on search engines to help them choose the dealer they will visit. (Yahoo!/Cobalt Study 2007)
  • ‘Search consistently drives more active shoppers to all types of auto sites, including dealer sites, than any other navigational channel.’ (eMarketer Online Automotive Report 2007)

* Websites found by search engines: (Based on Automotive Internet Users)

OEM sites 77%
Indep Sites 59%
Dealer Sites 49%

(J.D. Power & Associates 2007 New Autoshopper.com Study)

  • More vehicle buyers report that search created awareness of local dealers—as well as helped locate the dealer--than any other online or traditional media. (Yahoo!/Cobalt Study 2008)
   
 

(Yahoo!/Cobalt Dealer E-Business Study 2008)
   
 

(Yahoo! Cobalt ‘Local Automotive Dealerships Study 2007)
   
 

* Automotive search engine users cross-shop dealers more heavily, and are willing to travel farther to find the dealer –and submit more leads—than non-searchers:

 
Searchers
Non-searchers
Total dealers visited
7
3
35%
18
6
3
3
1
Will drive 20+ miles
Number of sources used to locate dealers
Number of price quotes

(Yahoo! Cobalt ‘Local Automotive Dealerships Study 2007)
   
 
  • Auto Searchers are Key, Conquest Shoppers: Searchers consider more vehicle brands (3.4 brands) than non-searchers (2.6 brands). 44% of automotive search engine users consider 3-10 brands, and only 19% consider one brand. (Yahoo! Search Marketing Data 2006)
  • Dramatic increases in what automotive consumers are doing with search engines (from 2003 to 2006):
   
 
  • Action:
    		•

    2003

    2006

  • Find automotive sites
    		•

    68%

    80%

  • Research specific brands/models
    		•

    66%

    73%

  • Read model reviews/opinions
    		•

    64%

    68%

  • Compare pricing
    		•

    60%

    62%

  • Interior/exterior pictures
    		•

    18%

    59%

  • Compare features/model
    		•

    44%

    58%

  • Find automakers
    		•

    40%

    56%

  • Locate dealer
    		•

    20%

    45%

  • Purchase auto product/service offline
    		•

    8%

    34%

  • Locate local dealer for quote
    		•

    10%

    30%

  • Locate local dealer to purchase auto
    		•

    20%

    29%

    (Source: U.S. Automotive Survey, Media-Screen . Cited in Google-authored piece in iMedia Connection 2006)
       
     
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    Auto Dealer Search Marketing

     

    		 
     

    Exclusive Auto Dealer SEM delivers first page placement for the top dealer centric search phrases


    Search Engine Companies
    1. Search Engine Marketing
    2. SEO
    3. SEM
    4. Automotive Search
    5. Auto Dealer Search Engine Marketing

    Auto Dealer Search Engine Marketing

    U.S auto dealers turn to the search engines to drive business to their virtual showrooms. Today, so much of the car shoppers pre-purchase research is done online and auto dealers are scrambling to effectively capture that market share.

    eXteres specializes in that small but all important niche of Auto Dealer SEM; in fact, our core competency is Organic Search and all that is related to this critical component of every dealers search engine marketing strategy. Getting your dealership to the top of the search results is just the beginning, keeping you there is the ongoing process.

    Unlike any other web provider in the Automotive Dealer SEO space, eXteres offers an exclusive relationship to our Dealers; by this, we mean that we will only get one dealer brand, for example Honda, to the first page of the search engines for our dealers anchor city and nine other surrounding cities that collectively define the dealers e-Commerce market. Consider that every other provider offers the same SEM strategy to each dealer even if they are your direct competitor right down the street or in the next city.

    The net result of the eXteres exclusivity is that our dealers get the benefit of differentiation in organic strategy and implementation, this is the eXteres edge, the unfair advantage!

    Learn more about eXteres OSMS, piracyGuard, searchLocal and the unfair competitive edge that we offer our dealers. We will show you where you rank today in the Organic Search Results and where will can get you in about 90 days. Contact us today and request a free analysis of your dealerships search performance.

    Dealer Website Optimization - Every dealer website has to be optimized for effective search engine compatibility, but in today's search space, optimization alone is not enough to stay ahead of the competition. While eXteres will effectively optimize your website the success of eXteres is the precise way in which our on-site optimization synchronizes with our off-site search application. This unique approach gives the edge to our Dealers, keeping them consistently at the top of the search results.