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  Organic Search's High ROI With Marketers/Dealers Driving Adoption
   
 

* In 2007, SEO/organic search represented about 18% of all search ad spending. But by 2011 the increased focus on SEO will give it a 23% share--while paid search ad spending will actually drop from 62% of total in 2007, to 56.7% in 2011. Organic search marketing/SEO will see bigger gains in marketing spend from 2006 to 2011 than any other search category. (eMarketer 2008)

   
 

(eMarketer 2008)
   
 

‘SEO tends to be less expensive than paid search…and small increases in SEO spending can indicate outsize changes in marketing effectiveness relative to paid search….Even though many people are willing to click on relevant paid search ads, they prefer organic listings.' (eMarketer Sr. Analyst David Hallerman, ‘Searching for SEO Report’ 4.2008)

* First page listings in natural search results dramatically increase traffic and sales: The first month a business gets listed on Google’s first page, traffic triples. The second month it doubles again to more than six times the traffic it had before the first page listing. And the traffic converting to sales rises 42% in first month and nearly doubles again the second month. (OneUpWeb Study 2005)
   
 

(Oneupweb Study 2005)
   
 

* Marketers who hire an out-of-house organic search/SEO expert report a 110% jump in site traffic, vs. 38% for those who do SEO in-house. And yet, only 26% of marketers have outsourced organic search to an expert firm. (Marketing Sherpa Guide to SEO 2007)

* SEO is still a small percentage of search dollars spent (10.5%) compared to pay-per-click advertising (87.4%). Organic search/SEO spend in North America for 2007 was $1.279 billion--but it’s becoming more important than ever:
* 9 out of ten advertisers now use SEO
* 56% say they expect to spend more on SEO in 2008 over 2007. (SEMPO’s State of Search Marketing 2007)

* SEO will ‘see a huge kick in the pants’ in 2008, with 35% of ‘average spend’ marketers and 43% of ‘big spend’ marketers increasing their organic search budgets by 11% or more. (Marketing Sherpa Search Marketing Benchmarking Guide 2008)

* Organic search/SEO was ranked as one of the top two marketing tactics for strongest ROI, along with email marketing—outpacing paid search, and significantly out performing direct mail, online advertising and print advertising. (Marketing Sherpa Search Marketing Benchmarking Guide 2008)

* ‘Among marketers, SEO is the most popular form of search marketing.’ (Ad Age Search Marketing Fact Pack 2007)

* Among companies who rely on lead generation, search engine optimization was ranked as the #1 tactic for ROI—ahead of paid search, Internet advertising, email, etc.) .

   
 

(Marketing Sherpa 2006)
   
 
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Auto Dealer Search Marketing

 

 
 

Exclusive Auto Dealer SEM delivers first page placement for the top dealer centric search phrases


Search Engine Companies
  1. Search Engine Marketing
  2. SEO
  3. SEM
  4. Automotive Search
  5. Auto Dealer Search Engine Marketing

Auto Dealer Search Engine Marketing

U.S auto dealers turn to the search engines to drive business to their virtual showrooms. Today, so much of the car shoppers pre-purchase research is done online and auto dealers are scrambling to effectively capture that market share.

eXteres specializes in that small but all important niche of Auto Dealer SEM; in fact, our core competency is Organic Search and all that is related to this critical component of every dealers search engine marketing strategy. Getting your dealership to the top of the search results is just the beginning, keeping you there is the ongoing process.

Unlike any other web provider in the Automotive Dealer SEO space, eXteres offers an exclusive relationship to our Dealers; by this, we mean that we will only get one dealer brand, for example Honda, to the first page of the search engines for our dealers anchor city and nine other surrounding cities that collectively define the dealers e-Commerce market. Consider that every other provider offers the same SEM strategy to each dealer even if they are your direct competitor right down the street or in the next city.

The net result of the eXteres exclusivity is that our dealers get the benefit of differentiation in organic strategy and implementation, this is the eXteres edge, the unfair advantage!

Learn more about eXteres OSMS, piracyGuard, searchLocal and the unfair competitive edge that we offer our dealers. We will show you where you rank today in the Organic Search Results and where will can get you in about 90 days. Contact us today and request a free analysis of your dealerships search performance.

Dealer Website Optimization - Every dealer website has to be optimized for effective search engine compatibility, but in today's search space, optimization alone is not enough to stay ahead of the competition. While eXteres will effectively optimize your website the success of eXteres is the precise way in which our on-site optimization synchronizes with our off-site search application. This unique approach gives the edge to our Dealers, keeping them consistently at the top of the search results.