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Appearing High in Search Results is Critical -
Consumers Prefer Organic to Paid Search Results:
   
 
  • The Web is too vast, and businesses get lost in sea of results--The Indexed Web now contains at least 98.18 billion pages (WorldWideWebSize.com 1/2008)

* A typical Google search for local automotive dealership information yields an avalanche of results. For example, ‘Los Angeles GM dealer’ generates roughly 2.2 million hits, ‘Honda Dealer Cleveland’ over 1 million, and ‘Toyota dealership Chicago’ roughly 500,000. (Google search, 5/2008)

* 87% of all search clicks come from organic search—not pay per click ads. (Jupiter Research cited in Revolution Magazine 3.2008)

* 95% of all paid search impressions on Google do not result in a click. (ComScore data cited in Search Insider 2008)

* 82% of consumers go straight to the organic results first, while only 6% go to the sponsored/paid listings. (Penn State Univ/Florida Int’l University Study 2006)

* Search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results. (Oneupweb Study cited in Media Post 2008)

* Nearly 7 out of 10 search engine users only click on search results within the first page of results, and 92% click only on results in the first three pages. (iProspect/Jupiter Research/NDP Study 4.2008)

* Searchers are more impatient then ever: more search engine users only clicked the first page in 2008 (68%) than did so in 2006 (62%). And fewer searchers were willing to click beyond the third page in 2008 (8%) compared with 2002 (19%). (iProspect/Jupiter Research/NDP Study 4.2008)
   
 

(iProspect/Jupiter Research/NDP Study 4.2008)
   
 

* Nearly half of search engine users who continued their search engine process after not finding what they wanted changed their search terms/search engines after reviewing just the first page of results. More than 9 out of 10 do so if they did not find what they wanted in first 3 pages of results. (iProspect/Jupiter Research/NDP Study 4.2008)

* 77% of search users choose organic over paid listings—and 67% choose organic search listings when purchasing. (Cited Media Post 2008)

* The percentage of searchers viewing only the top three results has gone up dramatically from 2002 to 2008—from roughly 32% in 2002 to 42% in 2008. 26% of searchers try a new search query after viewing just one page of results in 2008—up from 14% in 2002. (Jupiter Research Study 2008)

* Organic search results have much higher visibility than paid search ads. Searchers view the top 3 results in the organic results 100% of the time, while only 50% view the #1 top ranking paid ad, and 40% the ad in the second placement, 30% the third, falling to 10% in the fifth spots and lower. (Enquiro study 2005)

* Automakers lag in natural search results: Only 11 out of the 36 Fortune 500 auto companies, just 31%, scored above a 2 (on a scale of 1-10) in natural search visibility. Auto dealers did far better when it came to natural search visibility. (iCrossing Study 2007)

   
 
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Auto Dealer Search Marketing

 

 
 

Exclusive Auto Dealer SEM delivers first page placement for the top dealer centric search phrases


Search Engine Companies
  1. Search Engine Marketing
  2. SEO
  3. SEM
  4. Automotive Search
  5. Auto Dealer Search Engine Marketing

Auto Dealer Search Engine Marketing

U.S auto dealers turn to the search engines to drive business to their virtual showrooms. Today, so much of the car shoppers pre-purchase research is done online and auto dealers are scrambling to effectively capture that market share.

eXteres specializes in that small but all important niche of Auto Dealer SEM; in fact, our core competency is Organic Search and all that is related to this critical component of every dealers search engine marketing strategy. Getting your dealership to the top of the search results is just the beginning, keeping you there is the ongoing process.

Unlike any other web provider in the Automotive Dealer SEO space, eXteres offers an exclusive relationship to our Dealers; by this, we mean that we will only get one dealer brand, for example Honda, to the first page of the search engines for our dealers anchor city and nine other surrounding cities that collectively define the dealers e-Commerce market. Consider that every other provider offers the same SEM strategy to each dealer even if they are your direct competitor right down the street or in the next city.

The net result of the eXteres exclusivity is that our dealers get the benefit of differentiation in organic strategy and implementation, this is the eXteres edge, the unfair advantage!

Learn more about eXteres OSMS, piracyGuard, searchLocal and the unfair competitive edge that we offer our dealers. We will show you where you rank today in the Organic Search Results and where will can get you in about 90 days. Contact us today and request a free analysis of your dealerships search performance.

Dealer Website Optimization - Every dealer website has to be optimized for effective search engine compatibility, but in today's search space, optimization alone is not enough to stay ahead of the competition. While eXteres will effectively optimize your website the success of eXteres is the precise way in which our on-site optimization synchronizes with our off-site search application. This unique approach gives the edge to our Dealers, keeping them consistently at the top of the search results.