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I) WHY ORGANIC SEARCH?

* eMarketer Special Report ‘Searching for SEO: Searchers Prefer Organic Results’ 4.17.08

Report on the new iProspect/Jupiter study revealing that now nearly 7 in 10 searchers only click on first pages of results. And how organic search marketing is cheaper and more effective than paid search…

http://www.emarketer.com/Article.aspx?id=1006182
   
 

* Google/Compete Study: ‘The Automotive Buying Process: From a Search Perspective’ 10.2007

In-depth study of car buyers’ shopping processes and what impacts them--analyzing search engine usage among new vehicle buyers leading up to purchase--search is among the top most valuable resources for buyers.

PDF format, click here.
   
 

*Marketing Pilgrim ‘Businesses, If You Aren’t On Google’s First Page, You’re Dead to Us’

New iProspect study revealing how the vast majority of consumers in ’08 are not going beyond the first couple pages in their search results, and if ‘you’re not on the first pages of Google, you might as well be from Mars…’

http://www.marketingpilgrim.com/2008/04/iprospect-blended-search-study.html
   
 

*Biz Report ‘Search Rankings—Aim Very High’

Findings of new iProspect study revealing that appearing high in organic search rankings has never been more important—as searchers become more impatient—making organic search more important than ever.

http://www.bizreport.com/2008/04/search_rankings_aim_high_says_iprospect.html
   
 

*Jupiter Research ‘First Page Listings on Google Have Never Been More Important’

Study revealing that users who only look at the first page of search engine results has increased dramatically from 2002 and 2008—making organic search mission critical.

http://www.accuracast.com/search-daily-news/seo-7471/first-page-listings...
   
 

*eMarketer, ‘Eyeing Prices as Search Keeps Growing’ 4.9.08

Report on the rise in US marketers’ search spend, including SEO. While the paid search spend will drop through 2011, organic search marketing/SEO will increase.

http://www.emarketer.com/Article.aspx?id=1006162&src=article1_newsltr
   
 

* Yahoo!/Cobalt ‘ Dealer eBusiness Performance Study: The New Buying Influences) 1.2008)

In-depth study on which media car shoppers are using to select dealerships. Key findings: search is the primary tool for locating and selecting dealerships…

PDF format, click here.
   
  *Media Post ‘How Can Companies Spend More on Toilet Paper Than SEO?'

How SEO represents a ridiculously small percentage of big brand budgets, despite how impactful it is—analyzing obstacles holding companies back.

http://blogs.mediapost.com/omd_commentary/?p=767
   
  *SEMPO. ‘The State of Search Engine Marketing 2007’

Executive summary of report on North American search marketing industry, including adoption of SEO, the rising cost of paid placement, etc. Access summary here:

http://www.sempo.org/learning_center/research/
   
 

*Revolution Magazine ‘Conspire to Climb: Paid vs. Organic Search’

Analysis of how marketers have been quicker to embrace paid search, which is easier to understand, while examining how important organic search is.

http://www.brandrepublic.com/News/793696/Conspire-climb/
   
 

* J.D. Power & Associates, ‘Automotive Marketing and Media Annual Review’ 4.7.08

In-depth look at all aspects of automotive marketing trends, including consumer search usage in auto shopping.

PDF format, click here.
   
 

* eMarketer ‘Automotive Online: The Race is On’ 3/2007

Report on the seismic migration of automotive marketing online, including the role of search in the car shopping process.

PDF format, click here.
   
 

* Investor’s Business Daily, ‘Search Engine Optimization: Skip the Ads, Get the Clicks’ 10.2007

Feature on how businesses are dropping paid search spend, to focus on SEO and generate ongoing, cheaper results.

PDF format, click here.
   
 

* Marketing Sherpa’s ‘Search Marketing Benchmark Guide 2008’

In-depth overview of the SEM and SEO landscape for 2008, with key data like how SEO will see bigger spend increases than PPC in 2008—how SEO outperforms paid search in ROI…

PDF format, click here.
   
 

* Marketing Sherpa’s Guide to SEO Firms’

Includes data on how site optimization vastly improves traffic growth….

PDF format, click here.
   
 

* Media Post, ‘Marketers Bracing For Pricier Paid Search Ads’ 3.10.08

Analysis of how cost-per-click search campaigns are significantly rising, and smart marketers are making a bigger investment in organic search.

http://publications.mediapost.com/index.cfm?fuseaction=Articles...
   
 

* CNET ‘Recession: The Best Thing For SEO’ 3.31.08

How now is the time to shift your budget into search, and organic search, in particular. But how SEO is no quick fix, need to work with qualified firms…

http://www.cnet.com/8301-13530_1-9906433-28.html
   
 

* Dealer Marketing Magazine ‘Search Engine Marketing 101: How to Get the Most Out of Your Online Presence’6/2007

How search engine marketing is critical to dealers, but very confusing. A primer on SEM, SEO, etc.

http://www.dealermark.com/index.php?Itemid=93&id=1056...
   
 

* Marketing Vox ‘Marketers Peg SEO...as Best ROI Deliverer’ 2.15.08

Marketing Sherpa findings that SEO/organic search has the #1 return on investment for marketers—beating paid search and contextual ads.

http://www.marketingvox.com/marketers-peg-search-behavioral...
   
 

* The Motley Fool, ‘Is Google Over?’ 3.28.08

Analysis of Google’s shares falling in early 2008 with weakness in its pay-per-click business. Could the downturn in PPC could be analogous to the decline in banner ad effectiveness in the 1990s?

http://www.fool.com/investing/general/2008/03/28/is-google-over.aspx
   
 

* Wall Street Journal ‘Has Economy Hurt Google Search Ads?’ 4/17/08

Analyzes declines in consumer clicks on Google search ads in 2008. (subscription required)

http://online.wsj.com/article/SB120833235225819121.html?mod=dist_smartbrief

   
 

* CNET, ‘Why Are We Clicking Less on Google Ads?’ 3.27.08

On Google’s 2008 PPC declines, and how Americans are clicking on paid search ads less in 2008 than 2007.

http://www.news.com/8301-10784_3-9904819-7.html?tag=nefd.blgs
   
 

* Click Z ‘Resolutions for 2008: Optimize, Nurture and Act’ 1.10.08

Advice to businesses to elevate the importance of SEO, and get a dedicated agency relationship to SEO, because the big opportunities are ahead.

http://www.clickz.com/showPage.html?page=3628051
   
 

* Internet Retailer ‘The Search is On: Web Merchants Are Spending More to Get Better Results on Their Investments in Natural Search and Pay-per-Click’ (4.2007)

How retailers are upping their organic and paid search spend, and how organic search is becoming more key as paid search costs keep rising.

http://www.internetretailer.com/article.asp?id=21902
   
 

* Ward’s Dealer Business ‘What’s Your Lead Mix?’ April 2008

How auto dealers’ lead mix is currently shifting—trending away from independent lead providers…to lead generation from SEO and SEM.

http://wardsdealer.com/ar/auto_whats_lead_mix/

   
 

* Enquiro/Google study: ‘Top Spots in Search Listings, Organic or Paid, Prove Key for Branding’ (12.2007)

Study revealing the significant correlation between brands appearing in the top organic search results and consumer brand affinity, recall and purchase intent.

http://www.marketingvox.com/top-spots-in-search-and-paid-listings...
   
 

* OneUp Web White Paper, ‘Target Google’s Top Ten to Sell Online’

Provides concrete evidence that when sites move higher in Google’s free/organic search results, traffic and sales conversion rates increase dramatically.

PDF format, click here.
   
 

Ad Age’s Annual Search Marketing Fact Pack 2007 (11/2007)

‘The who, what, where, when of search …and how.’ In-depth annual report on all aspects of search marketing.

PDF format, click here.
   
 

* Business Week, ‘The Small Fry Sour on Search Ads: Priced Out By Brand Giants, Businesses Are Looking Elsewhere’ 1.22.07

With huge uptick in paid search prices, and brand giants grabbing keyword buys, small and midsized retailers are now cutting back on paid search spends.

http://www.businessweek.com/magazine/content/07_04/b4018076.htm
   
 

* Promotion World ‘Why Organic SEO is Better Than Pay Per Click’ 3.13.08

Why organic search is more beneficial than a paid search spend—it’s a long-term solution b) click-through rates and traffic quality are higher, etc.

http://www.promotionworld.com/articles/se/articles/Internet_Marketing_Strategy...
   
 

* Search Engine Watch, ‘Destroying the Myths of SEO and PPC’ 4.15.08

Analysis of how how PPC and SEO can work best together. Summary: ‘PPC is great, SEO is better, and doing both is best. ‘

http://searchenginewatch.com/showPage.html?page=3629128
   
 

* Marketing Vox ‘Click Fraud Rate Climbs’ 2.2008

Data on rising click fraud rates in paid search in 2008.

http://www.marketingvox.com/click-fraud-rate-climbs-to-166-in-fourth-quarter-036442/
   
 

* Enquiro ‘EyeTracking’ study ‘Google’s Golden Triangle’

Study revealing the importance of high rankings in free search results, studying consumer response to paid and free search results at big search engines.

http://www.prweb.com/releases/2005/3/prweb213516.htm
   
 
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Auto Dealer Search Marketing

 

 
 

Exclusive Auto Dealer SEM delivers first page placement for the top dealer centric search phrases


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  1. Search Engine Marketing
  2. SEO
  3. SEM
  4. Automotive Search
  5. Auto Dealer Search Engine Marketing

Auto Dealer Search Engine Marketing

U.S auto dealers turn to the search engines to drive business to their virtual showrooms. Today, so much of the car shoppers pre-purchase research is done online and auto dealers are scrambling to effectively capture that market share.

eXteres specializes in that small but all important niche of Auto Dealer SEM; in fact, our core competency is Organic Search and all that is related to this critical component of every dealers search engine marketing strategy. Getting your dealership to the top of the search results is just the beginning, keeping you there is the ongoing process.

Unlike any other web provider in the Automotive Dealer SEO space, eXteres offers an exclusive relationship to our Dealers; by this, we mean that we will only get one dealer brand, for example Honda, to the first page of the search engines for our dealers anchor city and nine other surrounding cities that collectively define the dealers e-Commerce market. Consider that every other provider offers the same SEM strategy to each dealer even if they are your direct competitor right down the street or in the next city.

The net result of the eXteres exclusivity is that our dealers get the benefit of differentiation in organic strategy and implementation, this is the eXteres edge, the unfair advantage!

Learn more about eXteres OSMS, piracyGuard, searchLocal and the unfair competitive edge that we offer our dealers. We will show you where you rank today in the Organic Search Results and where will can get you in about 90 days. Contact us today and request a free analysis of your dealerships search performance.

Dealer Website Optimization - Every dealer website has to be optimized for effective search engine compatibility, but in today's search space, optimization alone is not enough to stay ahead of the competition. While eXteres will effectively optimize your website the success of eXteres is the precise way in which our on-site optimization synchronizes with our off-site search application. This unique approach gives the edge to our Dealers, keeping them consistently at the top of the search results.