Byers Automotive, Major Ohio Family of Dealerships, Signs On With eXtéres Search Marketing
Leading Automotive Group To Implement Organic Search System Across 17 Brands and Ten Stores
Riverside, CA – January 21, 2009 – eXtéres, the leading search engine optimization company for the auto retailing industry, announced today that Byers Automotive, a historic family of dealerships serving Central Ohio, is the latest major dealer group to sign on with the company. Byers Automotive will implement eXtéres’ Organic Search Marketing System™ across all seventeen of its brands (and ten stores), with an eye to driving significantly more sales and service calls and leads via search in the years ahead.
Byers Automotive, founded in 1897, began as a horse-and-buggy retailer, and in 1929, represented one of the first dealerships in the country to embrace the automobile. Fast-forwarding nearly a century, they now represent forward-thinking, early-adopters of this new, advanced organic search marketing solution for the auto dealer industry.
The eXtéres technology being implemented by Byers Automotive works on a continuous basis to optimize a dealer’s websites so customers find it at or near the top of organic (unpaid) listings at search engines like Google and Yahoo!. This first-page placement is vital in our Search Age, as 4 in 5 consumers now primarily using search engines to locate auto dealerships--and shoppers now use search, more than any other media resource including Yellow Pages--to track down local business information.
George Kauffman, V.P. of Byers, noted: “Choosing eXtéres for SEO was a no-brainer: they’re the only provider that offered me a 100% no-contracts, pay-for-performance model with a firm guarantee they won’t work with any of my competitors in my extended market—and they’re not just tech experts, they have the real dealer experience to understand my business. eXtéres is simply the best, smartest money I can spend as a dealer today.”
Byers joins the growing ranks of dealers that are aggressively using SEO for 2009, aware that a strong search presence increasingly represents the most targeted, cost-effective, sustainable way to drive Internet customers directly into their dealership. eXtéres dealers, on average, now report an 87% rise in Internet-generated sales and service calls, an 83% spike in click-through rates, and an average increase in first-page search placement rates from 3% to 60%.
eXtéres experienced a nearly 300% increase in dealer clients in 2008, when most dealers were forced to cut marketing budgets. “We’re thrilled to welcome Byers Auto, one of the most established dealer groups in Ohio. Our mission is to ensure that Byers, and every one of our dealers, dominates their competitors online by ‘coming up first’ at the search engines--making them far more self-sufficient in driving online calls and leads, at a fraction of the cost of lead providers or pay-per-click campaigns,” said Richard Winch, eXtéres CEO.
Media Contact:
To speak to Richard Winch about eXtéres’ automotive SEO, or to interview dealers about their results, please contact:
Betsy Isroelit
rbi for eXtéres 213.300.0108 betsy@rbicom.com
Yahoo!/Cobalt Study, 2008
WebVisible/Nielsen, 2008
Results for eXtéres dealers nationwide with objective call data (Who’s Calling, etc.) that have been on the eXtéres program 6 months-plus.
Privacy Policy | Search | Copyright
Search Asset Management
eXteres provides industry verticals with online search marketing technology solutions
Our Suite of technology products include
Search Asset Management
Organic Search Marketing System
Online Reutation Management
Competitor Trak
Review Alert
Piracy Alert
eXteres TELECOM
Search Asset Management
Search Asset Management is the suite of technolgy products developed by eXteres Corporation that is tailored to a speific industry vertical.
These products provide marketing solutions ranging from creating greater visibilty on the search engines such as Google, Yahoo and MSN to managing a businesses online reputation in the new space of review sites and directory sites.
Unlike any other web provider in the Automotive SEO space, eXtéres offers an exclusive relationship to our Dealers; by this, we mean that we will only get one dealer brand, for example Honda, to the first page of the search engines for our dealers anchor city and nine other surrounding cities that collectively define the dealers e-Commerce market. Consider that every other provider offers the same SEM strategy to each dealer even if they are your direct competitor right down the street or in the next city.
The net result of the eXtéres exclusivity is that our dealers get the benefit of differentiation in organic strategy and implementation, this is the eXtéres edge, the unfair advantage!
Learn more about eXtéres OSMS, piracyGuard, competeTrac, EXC tollFree and the unfair competitive edge that we offer our dealers. We will show you where you rank today in the Organic Search Results and where will can get you in about 90 days. Contact us today and request a free analysis of your dealerships search performance.
Dealer Website Optimization - Every dealer website has to be optimized for effective search engine compatibility, but in today's search space, optimization alone is not enough to stay ahead of the competition. While eXtéres will effectively optimize your website the success of eXtéres is the precise way in which our on-site optimization, Automotive SEO, synchronizes with our off-site search application.
This unique Automotive SEO approach gives the edge to our Dealers, keeping them consistently at the top of the search results.
